Posts tagged ‘cultural diplomacy’

November 8, 2013

Could Israel Become a Cultural Superpower?

Israeli supermodel Bar Refaeli was painted onto a Southwest Airlines plane to promote the 2009 Sports Illustrated Swimsuit Issue. Photo: Christopher Ebdon / flickr

You don’t have to have a huge army or a major global economy to have influence way beyond your size.

By Benjamin Kerstein in The Tower:

Despite its high international profile, Israel has always been a somewhat provincial county, with a domestic culture largely unknown to outsiders. The classic pieces of Israeli pop culture, such as the comedy group Ha’Gashash Ha’Hiver, Eretz Israel and Mizrahi music, and the classic bourekas movies, remain ubiquitous in Israel—most Israelis can quote lines from them at will—but almost nowhere else. Everyone in the world knows who Brad Pitt is, but no one outside of Israel knows Yehuda Levi, his rough Israeli equivalent. Indeed, when Yair Lapid suddenly emerged as Israel’s newest political star, the global media proved completely ignorant of a man who had been one of Israel’s most famous media personalities for decades. [READ THE REST]